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Created by IQ Co-Founder Mike Williams, this quote summarises a philosophy all die-hard football fans buy into without a moment’s hesitation: the first club you support is the only club you support.
The words capture that special bond football fans the world over have with their own team, where loyalty is paramount and simply switching allegiance to another club because your own isn’t doing well is not an option:
“Phrases like ‘glory hunters’ are used for supporters who jump ship at the first sign of trouble or lack of success, so I wanted to create a phrase that paid tribute to fans who stick with one team, regardless of the size of their trophy cabinet.”
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